Marketing Channels
With 100’s of channels available, Multifeeds supports a large variation of integrations for product feed management, here are some of most popular.
Google Shopping ads
These are a highly lucrative revenue stream for brands and online retailers. These feed-based campaigns dynamically pull product information from a product data feed, also known as a Google Shopping feed, which is submitted to Google Merchant Center.
Ebay & Amazon Marketplace
This is undeniably one of the most popular shopping websites in the world, accounting for more than half of all online product searches. To list products on the marketplace, brands and online retailers, also known as third-party (3P) Amazon sellers, need to submit their product feed to Amazon Seller Central.
Facebook Dynamic Ads
This is one of the most rewarding ad formats available for online marketers today. Fueled by your product data feed or catalogue, they automatically re-target users with the most relevant products, based on their previous search and shopping behaviour
Price Comparison Sites
If you have a competitive price point and a quality product to boot, price comparison engines are an effective customer acquisition tool. Whether you compare your own products to one another or put them up against the competition, comparison shopping can be a great way to ease buyer hesitation and instil confidence in their purchase.
Affiliate Networks
An affiliate network acts as an intermediary between publishers (affiliate marketers) who sell products and services and the merchants who create those products and services and their affiliate programs. For merchants, affiliate network services provided often include reporting, tracking, payment and refund processing, affiliate management, and most importantly – access to a large base of publishers
Bespoke data feeds
This enables clients to take a suppliers datafeed that can be imported into your website. Feeds can transmit product data to other sites that are selling your products, simplify your work to maintain your own site, and improve your site’s features and functionality. Product feeds can enable third-party site-search vendors to quickly gain access to the latest changes, thus keeping your site’s search function accurate and up to date
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